Advertisers and marketers should create advertising in different platforms to communicate with target customers, say top agencies. Advertisers and marketers must work harder to create diverse marketing campaigns to appeal to consumers in both traditional and online media platforms, say advertising executives. "Globalisation has made us see and understand diversity clearly, so one-size fits-all marketing campaigns can't be used anymore. "It's a must for media planners and ad agencies to use the multi-platform media to reach target customers," Mr Suthisak said. He agreed that straight marketing campaigns are not sufficient to capture changing trends as people can access various media.

Source: Bangkok Post March 11, 2017 02:09 UTC